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Claude at Work: Practical Automation for Non-Developers

Matt Roberts

Anthropic's Claude Ambassador, Barcelona

Rafa Romero

Co-founder Hapi | 2.000+ students

Two weeks. Two real systems, built with your own work.

Most non-technical professionals have made peace with "I use the chat box." This cohort is about using Claude the way power users do — not as a search bar, but as a teammate that reads your inbox, watches your spreadsheets, and drafts real work while you're doing something else.

In two weeks you'll build four real systems on your own documents: a packaged Skill wired to a live Connector, a Cowork automation that drafts real client work, a scraper that watches the outside world on a schedule, and a dashboard that keeps a spreadsheet everyone trusts up to date. Same hours in your week, richer output: less copy-paste, faster turnarounds, and analysis you never had time to run before.

It's 100% hands-on. Four live sessions, two hours each, twice a week, plus two project days to build — minimal theory, maximum learn-by-doing, on the SOPs you actually repeat every week.

Not for you if you're after AI theory, have no real SOPs to bring, or expect Claude to run everything without a human checking its work.

What you’ll learn

Stop running SOPs by hand. Start shipping systems that run themselves.

  • Pull a competitor's pricing page or a public LinkedIn company page straight into chat — then schedule it to run itself, weekly.

  • Know when to scrape a page and when to just call an API instead — and what the permission screen is really telling you.

  • Go from a blank chat box to a packaged Skill that reads your calendar or inbox on its own.

  • No coding — just your own weekly task, turned into something reusable.

  • Turn on your first real Connector (Gmail or Calendar) and read the permission screen together, as a group.

  • Draft real client work — like a tailored proposal and its follow-up email — from a transcript and your own pricing.

  • Or watch something instead: flag and draft replies to competitor moves before you'd have noticed them.

  • Leave with a mental model you can apply to any future build, independently

  • Read live rates or a running log straight from a spreadsheet — no database, no code.

  • Pair it with a Scheduled Task so the Sheet, and the dashboard, stay current without you touching either.

  • Scope it, build it, then break it on 2–3 messy real inputs, not just the clean one you designed around.

  • Demo it live in 3 minutes to the group.

  • Ship a Proposal Machine or a Competitor Radar end-to-end on Project02, built from everything in weeks 1 and 2.

  • Hand over a one-page ‘how this runs without me’ note, and a system that keeps working after the cohort ends.

Learn directly from Matt & Rafa

Matt Roberts

Matt Roberts

Anthropic Claude Ambassador for Barcelona · AI educator for SMBs

Rafa Romero

Rafa Romero

Co-founder of Hapi · builds AI apps & automations

See all products from Matt & Rafa

Who this course is for

  • Marketing Operators & Growth Leads You run campaigns, manage outreach, and track competitors — but everything is manual.

  • Founders & Solo Operators (1–100 person companies) You're wearing too many hats. Every new client means more manual work.

  • Agency Owners & Creative Directors You see competitors using AI but your team doesn't know where to start. You need practical tools.

Prerequisites

  • You're comfortable with business tools

    Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.

  • You manage processes or people

    Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.

  • Pre-work before Session 1

    Get on the right Claude plan, install the Desktop app, and arrive with 2-3 real SOPs from your job already written down.

What's included

Live sessions

Learn directly from Matt Roberts & Rafa Romero in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

WhatsApp support

Direct WhatsApp access to Matt and Rafa between sessions.

Ready to use Assets & Resources

The Meeting Notes to Action Items Skill template, the live Google Sheet dashboard template, and the pre-cohort Setup Checklist.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 18 lessons

Week 1

Oct 19—Oct 25

    Oct

    19

    S01 · Intro to Claude, Skills and Connectors

    Mon 10/192:00 PM—4:00 PM (UTC)

    Task01 · Create your own Skill and connect it to your tools

    3 items

    Oct

    21

    S02 · Cowork: Automate Your Business

    Wed 10/212:00 PM—4:00 PM (UTC)

    Task02 · Create 2 automations from your own work

    3 items

    Project01 · Automate One SOP, Start to Finish

    3 items

Week 2

Oct 26—Oct 30

    Oct

    26

    S03 · MCP in Practice: Scraping with Apify

    Mon 10/263:00 PM—5:00 PM (UTC)

    Task03 · Schedule a scraper to run itself weekly

    3 items

    Oct

    28

    S04 · Live Artifacts: Dashboards on Google Sheets

    Wed 10/283:00 PM—5:00 PM (UTC)

    Task04 · Build a dashboard that updates automatically

    3 items

    Project02 · Your Personal Automation Stack

    3 items

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Frequently asked questions

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Private cohort

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€699

EUR

6 days left to enroll

Oct 19—Oct 30
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